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Getting coverage on publications by offering them something newsworthy. The citations and links are a bonus.

Pitch journalists something worth talking about. Cover leads to links.

Digital PR is a mix between SEO link building and Outreach.

Earned links from real reporters with real audiences instead of buying random blog posts from sites you’ve never heard of.

Why digital PR is important for SEO looks at how PR citations impact rankings.

Standard link building = Ask for a link.

Digital PR = Give journalists something worth writing about, then let them decide whether to link.

Being useful to journalists is what unlocks those high authority sites your average blog editor will never talk to.

The flip side? Once you pitch digital PR correctly those links aren’t guaranteed.

Writer writes the article you suggested they write ten weeks ago. No links.

Sound frustrating? It kinda is. That’s digital PR in a nutshell.

But when it works? Nothing else links quite like it.

Links from press blogs, interviews and news mentions are the heart of it, and one of the quickest ways to earn links on publications your audience actually read. To do that you need contact names. Period.

Read our guide to digital PR for SEO to see how it fits into your overall link strategy.

Firstly, yes brand mentions still exist. Secondly they’re more important than ever.

AI reads them. Google has used them to corroborate your business exists for years.

Whether you’re looking to rank higher in Google or be ‘found’ by AI search. Getting mentioned helps with both.

Brand mentions for SEO covers the first part. Making your business visible to AI is where our guide to turning unlinked brand mentions into backlinks comes in.

Used to be. But AI generated responses has flooded the market to the point these days where it replies quicker than a human can read it.

Volume has killed HARO for most niche subjects.

Replying quickly enough with expert level commentary that a general journalist cannot easily Google is still possible.

If you’re that subject matter expert.

Handing it to someone who isn’t? Doesn’t work. It’s not a task you delegate.

Our HARO is outdated post covers everything that’s changed. And journalist request sites you can use if you do decide to give it another go.

Stat page = One centralised location for journalists to reference any figures your business cares about.

Why do journalists use them? Because they’re on deadline and they haven’t got time to go digging.

Put a statistic they need right there on your site. In an easily digestible format. And they will come.

If you built it properly, links come too.

Original research beats curated stat pages every day of the week. Because it makes you the source instead of the middleman.

That said, even a well maintained aggregation page earns links for years with almost no outreach behind it. Someone else has to maintain that page. You update yours.

Creating statistic pages that actually earn links is something every brand should have, but few actually take the time to do.

Our guide on how statistics pages earn backlinks will teach you how.

Taking your brand and squeezing it into a breaking news story by offering timely comment.

Either that or kidnapping journalists and forcing them to talk about you instead of what’s actually happening.

Either way. If its news its going live right now.

Which means slow email approval chains kill newsjacking campaigns.

There’s a window. And that window closes when the journalist stops caring about the news cycle.

Covering breaking topics gives you access to publications that wouldn’t sell you a guest post at any price you could afford, and would never link to you if they did.

Newsjacking with examples will walk you through some real world examples of what we just described.

Yes.

And when it comes to showing up inside AI search, Digital PR links are number one.

AI systems don’t read your website. They crawl through citations.

The same publications digital PR targets are crawled daily by every search engine AI.

When you appear inside of them, those AI systems reward you with citations.

More than just SEO Link building. Digital PR for AI search explains how the industries have evolved together.