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Matthew Woodward

8 Metrics For Measuring A Link Building Campaign 2026

Most SEOs measure link building wrong, chasing vanity metrics instead of what actually matters. This guide breaks down the 8 metrics that tell the real story โ€” from referring domain growth and link quality scores to AI visibility and business ROI. Track these and you’ll know exactly which links drive results.

Matthew Woodward

9 Proven Link Building Tips For Quality Backlinks (2026)

95% of web pages have zero backlinks, yet the #1 Google result has 3.8x more than positions 2-10. These 9 proven link building tips show you how to reverse-engineer competitor links, earn editorial backlinks through digital PR, publish linkable data assets, and build links that get you cited in AI search results.

Is Generative Engine Optimisation The Future Of SEO?
Matthew Woodward

Generative Engine Optimisation: 5 Steps To Rank in AI Search

Generative Engine Optimisation (GEO) is the future of SEO, building on top of traditional search optimisation for the AI era. This guide explains what GEO is, why it matters for your business, and the 5 steps to optimise your website for AI search engines like ChatGPT, Perplexity and Google AI Overviews.

How to Rank in Competitive Niches and Dominate Page One
Matthew Woodward

How to Rank in Competitive Niches and Dominate Page One

Big brands dominate competitive niches with massive authority and backlink profiles. But they’re also lazy and predictable. This guide reveals the 4-step strategy smaller sites use to compete: fix technical foundations, target overlooked long-tail keywords, build quality backlinks consistently, and optimise for AI search visibility.

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